By Brett Farmiloe

Problems are the spark for innovative solutions. Here we’ve gathered the accounts of entrepreneurs who transformed challenges into successful business ventures. Read on to learn why these founders believe in the power of starting businesses to solve common problems.

14 businesses that were founded to solve a problem

1. The ADU Guide

Startup story: “My journey began when I came across the widespread issue of limited housing options. Recognizing the need for adaptable living spaces, I established a construction company that specializes in accessory dwelling units (ADUs). I understand the importance of addressing common problems with innovative solutions. The ADU Guide not only offers homeowners expert advice from licensed consultants, but also helps to alleviate the housing crisis.”

Takeaway: “Starting a business to address common issues not only promotes personal success, but also benefits communities by providing practical and meaningful solutions.”

—Eli Cohen, The ADU Guide

2. Runtofly

Startup story: “After finishing my studies a few years back, I decided to reward myself with a trip somewhere. I didn’t know exactly where to go, and I was ready to fly anywhere (well…almost!), only if the price was really good. I was literally ready to depart ‘now’! I thought it was exactly the idea of a ‘last-minute flight’ that many people talk about. But unfortunately (or actually, fortunately!), I found out that most flights departing in the next hours or days were very expensive, even when many seats were still available. I realized that cheap last-minute flights were only a myth and that there was a problem of untapped supply and unaddressed demand.

“Instead of accepting things as they were, I made up my mind to work on this problem and make last-minute flights real. It took a few years of blood, sweat, and tears, but finally, I was able to see my vision come to reality in 2024 when Runtofly.co.uk went live.”

Takeaway: “People should always start businesses to solve a problem that others have. And the most successful businesses are the ones where the founder experienced the problem themselves firsthand. Too many entrepreneurs start a company just for the sake of starting a company without starting from a problem. Instead, they end up with a ‘solution in search of a problem,’ instead of the other way around.”
—Federico Grimaccia, Runtofly

3. True Friends Moving Company

Startup story: “My entrepreneurial journey began with a rather simple observation—while living in a close-knit community, I noticed a recurring issue many faced: the lack of professional moving services. Can you imagine the stress of moving without reliable help? The distress calls for movers were on the rise, and although several informal services existed, none could instill the confidence and care one would expect during such a stressful time.

“I started small—just me and one truck. But, as we helped families move homes, our reputation grew. Fast-forward to today, and we’re not just a moving company; we’ve become a trusted partner in new beginnings. Solving a common problem isn’t just about spotting it; it’s about being passionate about providing a solution that people will trust and remember.

Takeaway: “Why should others start businesses to solve common problems? Here’s a compelling reason: genuine market demand. When you alleviate a pain point that many face, you immediately tap into an ecosystem where every satisfied client can become a vocal advocate. Growth rooted in solving real-world problems tends to be organic, sustained, and deeply rewarding.

“In my case, as I performed each move, I refined my service and built relationships that turned customers into effective brand ambassadors. My business grew beyond a single truck through the most powerful marketing tool—word-of-mouth referrals.

“When you solve a common problem, you do more than start a business; you build a community cornerstone that supports and grows with its people. Entrepreneurs should be encouraged to look into their own communities and identify needs because, more often than not, serving your community leads to real impact and sustainable success.”

—Chris Knowles, True Friends Moving Company

4. InBound Blogging

Startup story: “Initially, when I started my business, I wanted to provide go-to solutions for people who wanted to monetize their blogs. Many small creators and businesses struggle to build websites that generate an income. Recognizing this gap, I started InBound Blogging to provide tailored solutions and help bloggers make a living from their content. My agency has since grown, has grown, and we’ve pivoted to offering comprehensive SEO services, specifically for B2B SaaS companies.”

Takeaway: “Building a business around the concept of problem-solving works because, essentially, you’ve already got a target audience. If there is a market need for the solutions you’re providing, people will seek you out for your expertise to help them out. What you have to do is create something of value so you can build a successful and sustainable company. It gives you space to carve out a niche of your own, and over time, you can do what I did and branch out and offer services in other areas.”

—Nikola Baldikov, InBound Blogging

5. SellCoursesOnline

Startup story: “During my years in the digital marketing agency space, I saw firsthand many business owners struggling with the tech side of things. Sure, there’s the internet, but it’s also filled with a lot of fluffy advice, contradictory information, and even misinformation. It became apparent to me that navigating the tech side of growing an online business presence isn’t an easy and straightforward task for everyone. It’s a problem in the market that needed a solution, and so I provided one.

“This is how our agency was born. It is essentially a one-stop resource for entrepreneurs and creators to find the support, technical guidance, and the right tools they need to build their e-learning platforms and online courses.”

Takeaway: “Simple and common problems like this often get overlooked, but there are actually big opportunities for observant business people who are smart enough to provide a solution.”

—Baidhurya Mani, SellCoursesOnline

6. Pool Care Arizona LLC

Startup story: “My foray into entrepreneurship commenced when I encountered obstacles in locating dependable and effective pool maintenance services for my personal residence. Motivated by the dearth of alternatives that satisfied my criteria, I perceived this as a chance to address a market void and offer superior pool services to individuals encountering comparable predicaments.”

Takeaway: “Entrepreneurs can address unfulfilled demands, generate value for customers, and make a positive impact on their communities by establishing companies that resolve prevalent issues. Entrepreneurs can create enterprises that not only prosper but also have a significant social and economic impact by recognizing areas of dissatisfaction and presenting novel remedies. This collective experience highlights the criticality of entrepreneurship as a catalyst for advancement and a solution to societal issues.”

—Jacob Mendrin, Pool Care Arizona LLC

7. humble help

Startup story: “Starting a business isn’t just about making money—it’s about finding solutions to real problems. My journey began during the tough times of 2020 when I saw so many small businesses struggling to survive. That’s when Humble Help Studio came to life, with a mission to offer support and relief to these important local players.”

Takeaway: “Being an entrepreneur means looking at problems as chances to make something better. I was inspired by the hardships these businesses were going through, and it made me realize how important it is to care deeply about the issues you’re trying to solve. The best reason to start a business is wanting to make a difference, especially for problems that affect the people and places you love. This mindset turns obstacles into opportunities for making things better, sparking innovation and having a positive impact.

“Simply put, entrepreneurs have this special ability to fix what’s broken, using their ideas, hard work, and passion. This doesn’t just lead to successful businesses; it helps build a stronger, kinder community.”

—Vick Antonyan, humble help

8. Chadix

Startup story: “I started Chadix because I was fed up with how complex and time-consuming most SEO tools were. As an online marketer trying to grow sites for myself and clients, I wasted tons of hours on manual content creation, optimizations, keyword research, etc. The lightbulb moment was realizing these SEO processes could be automated using AI, freeing up my time for strategy and scaling.

“So, I built a company to simplify and optimize SEO—with AI automatically handling content production, insights, optimizations, and more. I didn’t have a waitlist of thousands at first. Leveraging my personal brand on Facebook, I created the Chadix Facebook Group to build an audience interested in my idea. Within months, I organically grew the group to 850 members.

“To validate Chadix’s potential, I invited engaged group members to become Alpha testers. Nearly 80 people signed up and provided invaluable feedback on the software prototyping and UI. The tiny churn rate showed I struck a nerve by addressing the universal pain points around SEO complexity that most marketers and businesses face.”

Takeaway: “I believe solving real problems people encounter is the best way to build an impactful business. If your solution alleviates frustrations, saves money, or saves time for customers, you inherently create tremendous value. Chadix was born out of my personal annoyance with SEO tools—then validated by other marketers feeling the same pain. Addressing universal problems with creative solutions is every entrepreneur’s path to success.”

—Danny Veiga, Chadix

9. My Millennial Guide

Startup story: “When I graduated from college, I was excited to start my career and life as an independent adult. However, I soon found myself weighed down by over $30,000 in student loan debt. No matter how hard I worked at my finance job, I felt like I was drowning in interest payments and getting nowhere.

“I realized so many other millennials were trapped in this same cycle of debt. I knew there had to be a way to break free. So, I started educating myself on personal finance, cutting unnecessary expenses, developing side hustles, and putting every extra penny toward paying down the principal. Through determination and sacrifice, I managed to be completely debt-free in just one year.

“That experience showed me how empowering it is to solve a critical personal problem through resourcefulness and grit. I started My Millennial Guide to help other young people trapped by debt or financial struggles. By sharing what I learned, I hoped to give them the knowledge and inspiration to take control of their own situation.”

Takeaway: “Starting a business to address a common problem you’ve personally faced allows you to intimately understand customer needs. Your own journey also gives you credibility and passion to persevere. I think if you see an unmet need out there, you have both an opportunity and a responsibility to find a solution. Turn your big idea into tangible help for those still struggling. Allow your purpose-driven business to improve lives while also achieving your dreams.”

—Brian Meiggs, My Millennial Guide

10. Perfect Locks

Startup story: “During my childhood in India, I faced a lot of bullying and a lot of pressure from society about hair and beauty norms. This personal experience gave me the idea for Perfect Locks. I’d seen firsthand how these issues can impact people, and I wanted to create a company that provides hair extensions and gives people the tools they need to look and feel their best.”

Takeaway: “My business was started out of a passion to solve a common issue, creating solutions that boost self-confidence and empower people to express themselves. Running a business to solve everyday issues is important because it enables entrepreneurs to make a positive difference in the world while meeting a need in the marketplace.

“By recognizing and solving problems that most people face, entrepreneurs can develop innovative solutions that make a difference in people’s lives and in the world. In addition, running a business focused on solving common issues can be extremely rewarding both personally and professionally. It allows you to combine enthusiasm with purpose, motivating you to overcome challenges and reach your goals.

“Entrepreneurship allows people to do good, build value, and build a legacy by solving common problems and issues facing society. It’s not just about making money; it’s about making a difference and leaving a better world.”

—Priyanka Swamy, Perfect Locks

11. Life Architekture

Startup story: “As a life coach, my journey began when I noticed a common problem: many people feel lost, without direction or clarity about their personal and professional lives. Motivated by a desire to help others find their path, I started my life-coaching business. My goal is to provide guidance, support, and strategies to help my clients uncover their passions and find meaning in their lives.”

Takeaway: “I believe that starting a business is more than just filling a market gap; it’s about making a real difference in people’s lives. For me, the decision to become a life coach was driven by the impact I knew I could make. As entrepreneurs, we have the opportunity to transform personal insights and experiences into solutions that can benefit others. By addressing common challenges, we create positive change and empower people to have the support they need to thrive and succeed.”

—Bayu Prihandito, Life Architekture

12. Yarooms

Startup story: “Yarooms got started nearly a dozen years ago when I got so sick of not knowing whether a conference room was open at my corporate programming job and decided to stick a tablet to a wall to let people mark it on a calendar. The need to solve this one annoying problem has allowed me to see other small issues that make working in the office, at home, or in a hybrid setting less efficient and enjoyable, and has led me to understand the small fixes we can do to develop solutions.”

Takeaway: “It sounds silly, but if you can’t find an available solution to your problem or annoyance, fix it yourself. I guarantee if it bothers you, it bothers many other people too.”

—Dragos Badea, Yarooms

13. Davis Business Law

Startup story: “I started Davis Business Law to solve three problems: how law firms treat clients, how attorneys get treated in firms, and how attorneys treat the firm’s staff.

“The two things clients really hate about law firms are getting the ‘mushroom treatment,’ which is getting fed BS while being kept in the dark, and ‘blank check syndrome,’ where the client feels like they are handing over a blank check for the firm to choose the amount. We deal with these issues through a disciplined case finance where we let our clients know what work is coming down the pike and have them prepay for it if they want us to proceed. Alternatively, it gives them a chance to talk to their attorney and then decide. It takes a lot of work, but counterintuitively, it has led to a massive increase in client satisfaction.

“Law firms also tend to treat associates very poorly with excessive billing demands. Nine hours per day is not out of the ordinary. This is largely a symptom of bad financial management. We run very efficiently and routinely match the salaries of these firms at our six-hour-per-day expectation. This leads to happy lawyers with work-life balance. The kicker is they turn out better legal work because they are not stressed.

“The staff at a lot of law firms suffer from professional arrogance and disrespect from the lawyers. This is not ubiquitous, but it is common. Our hiring process focuses on weeding out attorneys with these attitudes and reinforcing our culture of respect.”

Takeaway: “Dealing head-on with these three problems is the foundation of our rapid growth. There is an old saying, ‘If you build a better mousetrap, the world will beat a path to your door.’ That is the essence of starting a new business. You find a problem and create a solution. In our line of work, we were lucky enough to have three problems and diligent enough to develop three fixes. Implementing them is our recipe for success.”
—Matthew Davis, Davis Business Law

14. Bemana

Startup story: “As a consultant in the industrial sector, I often worked with businesses looking to diversify. The trouble was that women, LGBTQ, and BIPOC workers had been marginalized so deeply, they weren’t even on the radar of most recruiting firms. It was an obvious gap in the market—I knew qualified but neglected workers were out there; they just needed to connect with the market. So, I launched Bemana, a female-majority recruiting firm specializing in the industrial and equipment sector. It wasn’t about politics; it was about seeing a gap in the profession I wanted to rectify.”

Takeaway: “The response was more than I expected. Not only did a variety of candidates feel comfortable working with me, but clients also began to think of me as someone progressing the sector. That forward-thinking identity helped me stand out from the crowd.”

—Linn Atiyeh, Bemana

About the Author

Post by: Brett Farmiloe

Brett Farmiloe is the founder and CEO of Featured, a platform where business leaders can answer questions related to their expertise and get published in articles featuring their insights.